Author(s): Bali Padda

Business

Essential business lessons from the maverick who helped make LEGO the biggest toy brand in the world. Bali Padda is the operations maverick behind LEGO's remarkable turnaround from abusiness basket-case, struggling to deliver on its orders, to the biggest toy brandin the world. As Chief Operations Officer at LEGO, Bali overhauled the toy company by shaking upits operations and instilling essential business fundamentals. He resolved issuesacross the supply chain and forged close partnerships between functions. He cutunpopular product lines and diverted the company's attention on hero items. Hedeveloped a relentless focus on customer service - of delivering what was promised- and he instituted weekly performance briefings known as the Visual Factory, whichultimately spread throughout the whole organization and transformed culture andperformance. The result was that LEGO not only survived but became the biggesttoy manufacturer in the world. In Deliver What You Promise, Bali distils his methodology at LEGO into ten essential,fundamental lessons. From how to reduce complexity to why prize reliability overagility. Why a business should be treating like a living organism and how to bringeveryone together under a shared sense of purpose. On when to use soft and hardmanagerial skills and the hidden risks of success. Illustrated by insider stories from LEGO, these are enduring principles that bothyoung starters and established leaders alike need to know and can implementstraight away, to deliver on what is promised.